DESIGN FEATURES 

One of the many flagship stores for Vision Care’s high-end optical brands. The store has to share the floor space with luxury brands such as; Cartier, Omega and Rolex thus it strives to reflect the same luxury status. This in turn meant accommodating each brand’s display guidelines, whilst balancing the overall interior and staying true to Vision Care’s corporate identity.

The store having minimal frontage was designed to draw the attention of visitors in the retail complex. The use of “out of the ordinary” feature displays draws attention to the store allowing it to stand out. The angling of the storefront allowed for the store to be seen from two of the public corridors, without giving prominence to a single corridor. The linear baffled ceiling and linear spectacle displays created the illusion of greater depth to the store, which in turn made the store feel less compact and less claustrophobic.

Total floor area: 450 sqft